About | Naz King

Naz King is a Life & Business Master Coach, NLP Master Practitioner, UK Based, and creator of practical coaching systems for real-world transformation. With more than eleven years of experience in the coaching industry, he works with individuals, entrepreneurs, and professionals who want to grow in both their personal lives and their businesses—without losing themselves in the process.

Naz’s coaching sits at the intersection of personal transformation and practical business growth. Clients come to him when they feel stuck, overwhelmed, burned out, or ready for their “next level” but unsure how to get there. Through a calm, structured, and honest approach, He helps clients gain clarity, change unhelpful patterns, and build the inner and outer skills they need to move forward.

Behind the scenes, Naz has studied Psychology, Life Coaching, Business Coaching, NLP, CBT, CBC, Mindfulness and other coaching approaches. Rather than overwhelming clients with theory, He translates these models into simple conversations, powerful questions, and step-by-step tools that fit into real life. Each session is grounded, practical, and focused on clear outcomes.

Over the years, Naz has worked across many themes, including:

  • Life direction and values
  • Confidence and self-belief
  • Anxiety and emotional regulation
  • Mindset and identity work
  • Stress, time, and energy management
  • Relationships and communication
  • Business clarity, offers, and decision-making
  • Health, wellbeing, and sustainable performance

Whether the focus is life or business, Naz’s coaching always comes back to a few core ideas:
self-awareness, ownership, aligned decision-making, and practical action.

Alongside private coaching, Naz has built Nkademy (www.nkademy.com), an educational platform dedicated to coaches. Through Nkademy, He designs practitioner and master practitioner toolkits, courses, and structured programmes that teach coaches how to work confidently in niches such as confidence, anxiety, life coaching, cognitive behavioural coaching, NLP coaching, relationship coaching, stress and time management, anger management, health and wellness, career coaching, business coaching, mindset, mindfulness and more.

NazKing.com, however, is focused on you as the client.
This is where you can:

  • Work with Naz 1:1
  • Join small group coaching or programmes
  • Get support on specific areas of your life or business
  • Explore deeper mindset and identity work tailored to your situation

Naz’s style is direct but kind, structured but flexible. There is no pressure to perform, no need to impress, and no judgment for where you are starting from. The work is about helping you see yourself more clearly, make stronger decisions, and build a way of living and working that actually fits who you are.

Across everything—whether working with individual clients through NazKing.com or equipping coaches through Nkademy—Naz’s mission is simple:
to make real change feel possible and practical, one honest conversation at a time.